Emília Roseiro, the HR Director at Bel, opens up about the company’s values and how they define its employer brand. Roseiro emphasises the importance of care as a key differentiator for recruitment, highlighting that their well-known brands, like “Vaca que ri” and Babybel, certainly help attract talent. However, it’s their commitment to fostering a positive and inclusive work environment that truly sets them apart.
Key Points
- Bel employs over 600 people in Portugal and about 1000 across Southern Europe and Turkey.
- Roseiro stresses collaborative work as a fundamental strength in their diverse team.
- Current HR challenges include upskilling for AI and creating personalised employee experiences.
- The company has fostered various employee-led initiatives that encourage social engagement.
- Roseiro highlights a commitment to inclusivity and leadership development to attract and retain talent.
Why should I read this?
This interview is a goldmine for anyone interested in modern HR practices and company culture. Emília Roseiro shares insights that reflect the changing landscape of the workforce—showing how genuine care and inclusivity can be game-changers in attracting talent. If you’re keen on understanding how major companies adapt to new challenges while staying relatable, this is worth a read.