Nord Security, a Lithuanian company, has evolved from a small, bootstrapped entity into a tech superstar, especially known for its VPN services. Founded in 2012 by Tomas Okmanas and Eimantas Sabaliauskas, Nord has tapped into the growing demand for online privacy, with over 15 million users globally.
Key Points
- Nord Security began as a bootstrapped venture in Lithuania, focusing on cybersecurity and VPN products.
- The company has achieved unicorn status with a valuation surpassing $3 billion as of September 2023.
- Nord spends hundreds of millions on customer acquisition, successfully using advertising across various platforms.
- They have no immediate plans for an IPO, although they’re preparing for it as a future step.
- Nord’s user base is predominantly in the U.S., comprising both individual consumers and small to medium-sized businesses.
Why should I read this?
If you’re keen on staying ahead in the tech world, especially in cybersecurity, this article gives you the lowdown on how a humble Lithuanian startup became a global player. You’ll learn how Nord VPN not only acquired millions of users but also navigates the complex landscape of online privacy while pondering its IPO future. Trust us, you’ll want to keep your eye on this rising star!