The article highlights the hidden age bias in organisations and how it’s often unintentional. It points out that many companies have not yet devised a comprehensive strategy to tap into the potential of individuals over the age of 50, which is a significant oversight given their economic contribution and experience.
Key Points
- Companies frequently overlook the potential of individuals aged 50 and above despite their substantial consumer spending power.
- This demographic contributes significantly to the economy and wishes to continue working beyond traditional retirement age.
- Age bias is often unconscious but pervasive, affecting both consumer experiences and workplace dynamics.
- An ‘Age AWARE’ audit framework identifies five areas of common age discrimination practices: Accessibility/Design, Workplace, Adaptability, Representation, and Engagement.
- Organisations can address age bias and explore new opportunities to harness the strengths of older adults.
Why should I read this?
If you’re in a leadership position or involved in hiring and marketing, this article is a must-read! It not only sheds light on an often-ignored yet crucial demographic but also provides actionable strategies for addressing age bias. Understanding this issue could redefine how your organisation approaches age inclusivity and ultimately unlock significant potential within your workforce.