Nexis Newsdesk® is a dynamic media monitoring platform that offers tools for tracking and analysing news. It’s in high demand for PR and marketing professionals, aiming to enhance their outreach and stakeholder engagement. The platform allows users to access a wide range of sources, customise news alerts, and generate comprehensive reports—all in real-time.
Key Points
- Nexis Newsdesk® delivers insights from a vast array of news sources, centralising media intelligence.
- Users can set up tailored news alerts to stay updated on specific topics and trends.
- The platform features interactive data visualisation tools for more effective reporting.
- Its analytics capabilities enable users to measure media impact and track sentiment over time.
- Accessibility of historical data aids thorough research and comparative analysis.
Why should I read this?
If you’re in PR or marketing and need a solid grip on the media landscape, Nexis Newsdesk® could be your new best mate. This article lays out how it can supercharge your monitoring efforts and help you navigate the ever-changing news environment, saving you time and making you look like a pro in front of your stakeholders.