Organisations are grappling with the growing DEI backlash, prompting a necessity for robust communication strategies to address public perception while reinforcing internal values. Dame Maria Miller and Advita Patel discuss the essential role of HR and PR in navigating this complex landscape.
Key Points
- DEI is a concern for the entire organisation, not just HR or PR, and must be a boardroom priority.
- Communication strategists must find ways to authentically convey DEI values amidst political controversy.
- Long-term success relies on steadfast commitment to DEI initiatives despite potential backlash.
- Transparency and authenticity in DEI communications are vital for building trust among employees and stakeholders.
- Research indicates diverse teams yield better business outcomes, emphasising the need for consistent DEI messaging.
Why should I read this?
If you’re interested in how businesses can effectively communicate their DEI strategies while managing backlash, this article is worth a read. It highlights the integral relationship between HR and PR in upholding these values amidst challenging political times. Plus, it’s a great time-saver—we’ve distilled the key insights for you right here!