KPMG’s latest study dives deep into the trust surrounding AI, surveying 48,000 people across 47 countries. The findings reveal that while 58% of respondents view AI as trustworthy, only 46% are willing to trust it. A significant concern highlighted is the prevalence of AI-generated misinformation, with 70% unsure if online content can be trusted due to its potential AI origins. KPMG’s researchers discuss the critical implications of these attitudes towards AI.
The study covers the apparent disconnect between rapid AI advancement and users’ understanding. Many individuals leverage AI tools without adequate education, leading to misapplication and mistrust. The fear of job displacement further perpetuates a lack of engagement and transparency within organisations.
Key Points
- 58% of people trust AI systems, but just 46% are willing to place their trust in them.
- 70% of respondents are unsure if online content can be trusted due to potential AI generation.
- Many users lack the necessary education on AI use, leading to concerns about misinformation and proper application.
- 61% of individuals have concealed their use of AI in the workplace, reflecting anxiety about acceptance and regulation within organisations.
- KPMG advocates for clear AI usage policies to enhance trust and communication within companies.
Why should I read this?
If you’re keen to understand the growing discussions around AI and trust, this article is a must-read. With insights from experts at KPMG, you’ll gain a clearer picture of the current landscape of AI trust issues and its implications for workplace dynamics. Plus, it’ll save you the time of digging through the report—KPMG has laid it all out for you!
