Adidas has reported a data breach affecting customer contact information due to unauthorised access through a third-party service provider. This incident has raised concerns over the security measures in place within the company, although Adidas has confirmed that sensitive data like passwords and credit card information were not compromised.
On May 23, 2025, Adidas announced that the breach predominantly involved customer contact information gathered through interactions with their customer service help desk. The company is currently investigating the incident and notifying potentially affected consumers, while also emphasizing their prompt response to secure their systems.
Key Points
- Adidas reported a data breach affecting customer contact info, not involving passwords or credit card details.
- Cybercriminals accessed data through a third-party customer service provider.
- A comprehensive investigation and immediate response were initiated by Adidas.
- The breach coincided with increased rates of data breaches linked to third parties.
- Findings show that 30% of data breaches involve third-party vendors, highlighting potential security risks.
Why should I read this?
This article sheds light on a significant cybersecurity issue affecting a well-known brand like Adidas. If you’re a customer or interested in data security trends, this breach serves as a stark reminder of the vulnerabilities associated with third-party services. Staying informed can help you understand the broader implications for data privacy and security in today’s digital age.
