Adidas: Customer Contact Info Stolen in Data Breach

German sportswear giant Adidas has reported a data breach involving a third-party customer service provider. The company stated that cybercriminals accessed customer data, although no passwords or credit card information were compromised. Adidas has since initiated containment measures and an investigation, while promptly notifying affected consumers.

The data breach comes on the heels of other recent incidents involving Adidas in different regions, adding to the growing concern over third-party data vulnerabilities.

Key Points

  • Adidas disclosed a data breach affecting contact information of customers who interacted with their customer service.
  • No passwords or credit card data were involved in this incident.
  • The breach highlights the increasing risk associated with third-party service providers.
  • Data from Verizon’s report indicates that 30% of data breaches in 2025 involved third-party services, double the rate from the previous year.
  • The company is currently facing scrutiny due to multiple breaches occurring within a month.

Why should I read this?

If you’re into staying informed about data security, this article is a must-read! With Adidas facing yet another breach, it underscores the critical need for vigilance regarding third-party services and data protection. Trust me, knowing how these incidents can happen helps you better understand the cybersecurity landscape.

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