Audience Analytics, a business awards and career fairs organiser, is making its move into Vietnam by acquiring a stake in a local partner while scouting for merger and acquisition (M&A) prospects. With a strong cash position, the company is looking to expand in what it dubs the “CLMV market” (Cambodia, Laos, Myanmar, and Vietnam).
Key Points
- Audience Analytics has acquired 30% of Snowball, a Vietnamese management consultancy, for 17.5 billion dong (around S$870,000).
- The venture aims to tap into the fast-growing workforce in Vietnam.
- The company holds S$21.6 million in cash and is eyeing M&A to boost revenues and profits.
- Previous partnerships with Snowball have included organising business awards since 2018.
- Despite economic uncertainties, the company’s main revenue driver, business awards, saw a 7.7% increase in revenue.
- Audience Analytics is committed to paying out at least 50% of profits as dividends for the next few years.
Why should I read this?
If you’re keen on understanding growth strategies in Southeast Asia, especially in the thriving Vietnamese market, this article is a goldmine. Audience Analytics is making bold moves that could influence its future and yours. Get the scoop on their market expansion, cash reserves, and M&A plans—it’s definitely worth a read!
