Faces of HR: How Mammoet’s Vasumathi Balan is reshaping total rewards to drive purpose and belonging With rewards evolving from pay to purpose, Vasumathi Balan shares how personalised recognition and values-driven programmes such as Made for Mammoet are s

In a recent conversation, Vasumathi Balan, the Regional Talent Capability and Performance Manager at Mammoet, shared fresh insights into the evolving landscape of employee rewards. With a focus on personalisation and purpose, she discusses the “Made for Mammoet” programme that aligns workforce recognition with core values.

Key Points

  • Personalisation of rewards is vital, reflecting what matters to employees rather than just financial benefits.
  • The “Made for Mammoet” initiative is a region-wide programme promoting core values: Love the Work, Take Care, Be Responsible, Perform as a Team, and Results Count.
  • Modern reward strategies aim to foster a sense of purpose and community, creating meaningful experiences that go beyond job titles.
  • Vasumathi advocates for human-centric, tech-savvy, and values-driven approaches in total rewards.
  • Understanding emotional motivations is a key trait for future rewards leaders.

Why should I read this?

This article is a must-read if you’re interested in how companies are shifting away from traditional compensation models towards innovative, values-driven strategies. Vasumathi Balan’s insights offer fresh perspectives on building a workplace culture that fosters purpose and belonging—essential concepts for any HR professional looking to make a real impact in today’s diverse environment.

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