The UK’s Advertising Standards Authority (ASA) has upheld complaints against two ads from LiveScore Bet for breaching regulations prohibiting advertising to minors. These ads appeared on the LiveScore app, which, unlike the sportsbook platform, is accessible to users under 18. The ASA decided that these advertisements must not be shown to users under the age of 18 in the future.
Key Points
- The ASA upheld complaints against LiveScore Bet for displaying ads to minors, which is against UK regulations.
- The breach occurred with ads shown on the LiveScore app, despite the app having an age-gating mechanism.
- LiveScore asserted that it performed tests showing no gambling content appeared for under-18 users, but the ASA identified violations.
- The ASA emphasised that the ads must not reappear in the under-18 version of the LiveScore app.
- LiveScore Bet expressed confidence in their app but recognised a potential historic issue with the iOS version.
Why should I read this?
If you’re involved in online gaming or advertising in the UK, this article is a must-read! It highlights the crucial legal implications of targeting underage audiences and throws a spotlight on the ongoing efforts by regulatory bodies like the ASA to enforce these rules. Understanding this could save you from potential pitfalls in your marketing strategies.