PayFuture, a UK-based paytech company, is making strides in emerging markets while focusing on local insights rather than the established markets. With new leadership, including deputy CEO Praful Morar and a fresh EMI licence in Malta, PayFuture is poised for rapid expansion in fast-growing regions like South Asia, Africa, and the Middle East.
Key Points
- PayFuture aims to facilitate cross-border payments by utilising local details in emerging markets.
- Recent leadership appointments signal a push for expansion and increased market presence.
- Emerging markets represent 85% of the world’s population, presenting vast opportunities for online businesses.
- The company focuses on local payment methods and infrastructure to suit diverse consumer preferences.
- PayFuture’s growth strategy includes navigating complex regulations and maintaining a tech-savvy, flexible approach.
Why should I read this?
If you’re in the fintech industry or just curious about how payments are evolving globally, then this article is a must-read. PayFuture is not just tackling traditional markets; they’re diving into emerging ones where the real growth is happening. With their innovative strategies, they’re opening doors that many others are ignoring. Get a sneak peek into how they’re changing the game!