Bet365 has officially joined the Sports Betting Alliance (SBA), marking the first addition to the group since its inception in 2021. The UK-based sports betting giant joins major players like FanDuel, DraftKings, BetMGM, and Fanatics Sportsbook, uniting efforts to shape gambling regulations at both state and federal levels.
SBA President Jeremy Kudon acknowledged this development during a podcast, expressing surprise at the growth in membership. Bet365’s entry underscores its commitment to expanding in the US market, where it currently operates in 13 states and has plans for further launches.
Bet365 Expands US Presence
Founded in 2000, bet365 has traditionally excelled in Europe, but it has taken a cautious approach to the US market. Recent initiatives include launches in Tennessee and Illinois, with expansion plans for Missouri by December. The company is adapting to different tax environments in these states to enhance its market presence.
SBA Boosts Its Ranks
With bet365’s involvement, the SBA strengthens its advocacy for legal sports betting and iGaming, actively pushing against onerous tax measures and promoting fair policies. This membership may enhance the group’s financial and political clout in an ever-evolving industry landscape.
Key Points
- Bet365 has joined the Sports Betting Alliance, increasing its US market influence.
- The SBA aims to advocate for sports betting and oppose burdensome tax regulations.
- Illinois and Tennessee present unique challenges with differing tax structures.
- Bet365 plans to strengthen its US operations with upcoming launches, notably in Missouri.
- The SBA’s growing membership could enhance political and financial leverage against unregulated competitors.
Why should I read this?
If you’re into the sports betting scene, this is a must-read! The addition of bet365 to the Sports Betting Alliance could shake things up in the industry, influencing future regulations and market dynamics. Stay ahead of the game and see how this development might affect your betting experiences!
