Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign
Summary
Tabcorp Holdings Limited has been slapped with a hefty AU$4 million (approx. US$2.61 million) fine after Australia’s watchdog found them breaching spam regulations. The Australian Communications and Media Authority (ACMA) discovered that Tabcorp sent over 5,700 SMS and WhatsApp messages to VIP customers without following the legal requirements set by the Spam Act 2003.
Key Points
- Tabcorp sent unauthorised marketing messages, violating spam laws.
- Over 2,598 messages lacked unsubscribe options, and many had insufficient sender identification.
- This is the first case where ACMA has taken action against spam breaches in a gambling VIP programme.
- AGB reported a total of AU$16.9 million in penalties issued by ACMA related to spam law violations over the past 18 months.
- Tabcorp must now conduct regular audits and reviews of its marketing practices.
Why should I read this?
If you’re in the gambling sector or just interested in compliance issues, this article highlights a significant regulatory development that can impact how companies engage with customers. Especially in a landscape that’s tightening its grip on customer data and marketing practices, it’s crucial to stay informed about these changes to avoid hefty fines and ensure ethical communication.
