Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign | AGB
Summary
Australia’s communications authority has hit Tabcorp Holdings Limited with a hefty penalty of AU$4 million (approximately US$2.6 million). This fine comes after an investigation revealed that Tabcorp sent over 5,700 marketing messages to its VIP customers that violated the Spam Act 2003. Many of these messages failed to provide proper unsubscribe options and sender identification, with some even being sent without customer consent.
Key Points
- Tabcorp has been fined for sending non-compliant SMS and WhatsApp messages to VIP customers.
- The violation involved over 5,700 messages sent between February and May 2024.
- A significant number of messages lacked unsubscribe options and proper sender identification.
- This marks the first enforcement action taken by the ACMA against a VIP gambling program for spam violations.
- Tabcorp is required to implement system upgrades and conduct regular audits of its marketing practices as part of an undertaking with the ACMA.
Why should I read this?
If you’re in the gambling industry or just keen on how companies manage marketing laws, this article shines a light on the serious implications of breaching spam regulations. The repercussions for Tabcorp are significant and set a precedent for how VIP programs must manage customer communications. It’s a must-read if you want to stay informed and avoid similar pitfalls in your marketing strategies.