Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign | AGB
Summary
Tabcorp Holdings Limited has been slapped with a hefty AU$4 million (around US$2.61 million) fine after being found guilty of breaching Australia’s spam regulations. This follows an investigation by the Australian Communications and Media Authority (ACMA) that revealed Tabcorp sent over 5,700 SMS and WhatsApp messages to VIP customers without proper compliance.
Key Points
- Tabcorp’s violation involved non-compliant marketing messages sent between February and May 2024.
- 2,598 messages didn’t offer an unsubscribe option, while 3,148 lacked proper sender identification.
- Some messages were dispatched without prior customer consent.
- This instance marks the first ACMA enforcement action against a VIP gambling marketing programme.
- Tabcorp has committed to a three-year undertaking with the ACMA to rectify its marketing practices.
Why should I read this?
If you’re in the gaming industry or just keen on how regulatory compliance shapes marketing practices, this update is crucial. Tabcorp’s penalties highlight the ongoing crackdown on spam laws in Australia and serve as a warning to others that compliance isn’t optional. It’s a story you don’t want to miss, especially if you want to avoid hefty fines for your own operations!
