Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign
Summary
Tabcorp Holdings Limited has been slapped with a hefty AU$4 million (approximately US$2.61 million) fine by the Australian Communications and Media Authority (ACMA) for breaching spam regulations. The infractions occurred during a VIP customer marketing campaign, where over 5,700 unsolicited SMS and WhatsApp messages were dispatched without adhering to necessary spam compliance rules.
Key Points
- Tabcorp was found to have sent 5,700 messages that violated the Spam Act 2003.
- 2,598 messages lacked an unsubscribe option and 3,148 did not identify the sender.
- 11 messages were sent without prior consent from recipients.
- ACMA indicated this was the first action against a VIP gambling programme for spam breaches.
- Tabcorp has committed to a three-year enforceable undertaking to rectify their marketing practices.
Why should I read this?
If you fancy keeping up with the gambling industry, this article is essential reading. It highlights Tabcorp’s significant misstep and the tightening regulations surrounding consumer protections in marketing practices. You’ll get the scoop on not just the fine but the broader implications for gambling companies navigating this regulatory environment.
