Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign
Summary
Tabcorp has been hit with a hefty AU$4 million (approx. US$2.61 million) fine after the Australian Communications and Media Authority (ACMA) found the company in breach of spam regulations regarding marketing messages to its VIP customers. The investigation found that over 5,700 SMS and WhatsApp messages were sent, with many lacking proper consent, sender identification, and an opt-out option.
Key Points
- Tabcorp fined AU$4 million ($2.61 million) for breaching spam laws.
- ACMA investigation revealed 5,700 non-compliant messages sent to VIP programme members.
- 2,598 messages did not offer an opt-out option; 3,148 lacked sender identification.
- 11 messages sent without customer consent, marking the first enforcement on a VIP gambling programme.
- Tabcorp must now undergo independent reviews and upgrades to its marketing practices.
Why should I read this?
If you’re keeping an eye on the gambling industry or just love a solid tale of corporate drama, this article’s a must-read. It showcases how even big players like Tabcorp aren’t above the law when it comes to marketing ethics. With increased scrutiny on consumer protections, it’s a wake-up call for anyone involved in marketing—especially in the sensitive gambling space.
