Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign
Summary
Tabcorp Holdings Limited has received a hefty AU$4 million (approximately US$2.61 million) penalty from Australia’s communications watchdog, the ACMA, for breaching spam regulations through unsolicited marketing messages sent to VIP customers. The ACMA’s investigation revealed that the company sent over 5,700 messages lacking compliance with the Spam Act 2003.
Key Points
- Tabcorp fined AU$4 million following a breach of spam laws.
- Over 5,700 unsolicited marketing messages were sent, violating compliance regulations.
- Messages included failures to provide an unsubscribe option and proper sender identification.
- Tabcorp has agreed to a three-year governance plan to improve compliance.
- First enforcement action by ACMA against a VIP gambling programme.
Why should I read this?
This article is a wake-up call to marketers in the gambling space. Tabcorp’s fine highlights the serious repercussions of non-compliance with spam laws, especially in targeted marketing campaigns. If you’re involved in any kind of customer outreach, especially in regulated industries like gambling, you’d best pay attention to these laws to avoid costly mistakes!
