Tabcorp fined over US$2.6M for breaching spam laws in VIP customer campaign
Summary
Tabcorp Holdings Limited has received a AU$4 million ($2.61 million) penalty from the Australian Communications and Media Authority (ACMA) after breaching spam laws. The violations involved the sending of over 5,700 SMS and WhatsApp messages to VIP program members from February to May 2024, many of which did not comply with the Spam Act 2003.
Key Points
- 2,598 messages lacked an option to unsubscribe.
- 3,148 messages did not provide proper sender identification.
- 11 messages were sent without prior consent from customers.
- This is the first enforcement action by ACMA against a VIP gambling programme.
- Tabcorp is required to undergo reviews and implement changes to its marketing practices as part of a three-year court-enforceable agreement with ACMA.
Why should I read this?
If you’re in the gambling or marketing sectors, this article is a must-read! Tabcorp’s hefty fine highlights the importance of compliance with spam regulations, particularly in targeted campaigns. Understanding this case can help businesses avoid similar pitfalls and navigate the complex landscape of digital marketing in compliance with regulatory standards.
