A new survey reveals that nearly two in five corporations are planning to scale back their engagement for LGBTQ Pride Month this June, showcasing a worrying trend influenced by political pressure. Amidst reported reduced support from major brands, many corporations are reevaluating their commitment to LGBTQ initiatives.
Key Points
- 38% of Fortune 1000 executives plan to reduce their support for Pride Month this year, compared to just 9% a year prior.
- The reduction is prompted by pressures from conservative activists and political figures, including Donald Trump.
- 43% of companies intending to pull back will do so by minimising external visibility like sponsorship of Pride events and social media branding.
- 41% of respondents indicated their engagement level would remain unchanged.
- Notably, business-to-consumer companies are more cautious about backlash than business-to-business companies.
Why should I read this?
If you care about LGBTQ rights in the corporate world, this article is a must-read. It sheds light on the alarming trend of companies stepping back from support amid rising conservative pressure. This issue isn’t just about corporate policies; it’s about real people and their fight for dignity and recognition. Stay informed about the shifting landscape and its implications for diversity and inclusion in business, so you know what companies you want to support.