GCash’s Chief People Officer, Robert Conrad O. Gonzales, showcased the company’s strategy for integrating artificial intelligence (AI) to bolster workforce capabilities while prioritising the well-being of employees. During his keynote address at HRO’s Transform Talent Philippines 2025, Gonzales shared insights on how GCash employs AI to enhance services for underserved communities and improve HR processes.
Key Points
- GCash uses AI to cater to the needs of its users, focusing on accessibility and inclusion.
- The in-house GScore model revolutionises microlending by enhancing credit scoring using transaction behaviour.
- AI tools like facial recognition enhance security and customer verification processes.
- GCash combines AI with HR functions, conducting employee sentiment surveys for better insights.
- The GCash Fintech University trains employees on AI literacy tailored to various roles.
- Future AI implementations will span across recruitment, onboarding, and career development.
Why should I read this?
If you’re curious about how companies are crafting their AI strategies to uplift not just tech efficiency but also people, this article is a gem! It dives into the thoughtful ways GCash merges technology with a human touch, ensuring that innovation truly supports their workforce. Don’t miss out on these innovative insights that might just inspire your own approach to integrating AI in a meaningful way!