As healthcare payers navigate the tricky balance of cutting costs while improving member experience, a recent Forrester report highlights crucial investment areas like digital health and value-based care. Titled “The Seven Trends That Matter For U.S. Health Insurers In 2025,” this report urges health plans to prioritise member experiences, cybersecurity measures, and effective benefit structures to thrive in a challenging landscape.
Key Points
- Payers must balance cost reduction with improving customer experience (CX) and trust.
- A three-pronged growth strategy should focus on enhancing member experience, boosting consumer trust, and managing healthcare costs.
- AI can streamline member interactions and improve first-contact resolution rates.
- Payers are encouraged to embed cybersecurity in all decisions due to the rising threat of cyberattacks.
- Partnerships with digital health companies can help address high-cost health conditions effectively.
- Adopting innovative benefits can help tackle the healthcare affordability crisis motivating member engagement.
- Value-based care and integrated care options can potentially improve outcomes and lower costs.
- Pharmacy benefit managers (PBMs) must promote transparency and affordability in prescription drug pricing.
Why should I read this?
If you’re in the healthcare sector, this article is a goldmine of insights that pinpoint how to enhance member experiences while managing costs. It sheds light on vital trends and strategies that could shape the future of health insurance, and frankly, it saves you the hassle of sifting through reports yourself. Don’t miss out on these key takeaways that could affect your operations and member engagement tactics!