In a recent survey by Hiscox, it was found that two-thirds of companies experienced a cyberattack last year, marking a significant increase in incidents. As financial losses soar, effective communication post-cyberattack becomes critical for businesses to maintain their reputation and trust with stakeholders.
Key Points
- Two-thirds of surveyed companies reported cyberattacks, with costs to France estimated at €122 billion in 2024.
- Effective communication strategies in the aftermath of an attack are often overlooked.
- Companies can mitigate damage by positioning themselves as victims rather than accepting blame.
- Stakeholder sympathy is more easily garnered when organisations present themselves as wronged parties.
- The approach must align with public expectations and the context of the breach to be credible.
Why should I read this?
This article is a timely reminder for any business on the importance of effective communication after a cyberattack. With cyber threats on the rise, knowing how to handle the fallout can make or break a company’s reputation. Save yourself the hassle—we’ve dug through the research so you can learn how to protect your brand in a crisis!