This week on Breaking Through in Cybersecurity Marketing, Gianna and Maria chat with Asad Khaliq and Mark Kraynak from Acrew Capital about the ins and outs of go-to-market (GTM) strategies for early-stage cyber startups. They share their journey, insights on hiring the right marketers, and the common pitfalls to avoid when building a strong GTM motion. You don’t want to miss their anecdotes that blend humour with hard-earned lessons.
Key Points
- Acrew Capital focuses on cyber and data, each driven by collaboration and trust.
- The importance of product positioning and storytelling in marketing, referencing poetry’s influence.
- Hiring your first sales personnel should prioritise product knowledge over growth potential.
- Early hiring mistakes, particularly in growth roles, can set startups back.
- Emphasising the human connection in marketing strategies over automated systems.
- Startups should align visions and values before onboarding new marketers.
- Identifying fundraising as a potential red flag for assessing a startup’s success.
Why should I read this?
If you’re in the startup world or keen on understanding the dynamics of cybersecurity marketing, this episode uncovers critical insights directly from experienced VCs. It reveals how to navigate the complexities of GTM strategies and recognises the types of hires that can make or break your startup. Save yourself the guesswork and catch the wisdom shared by professionals who’ve been there and done that!