The digital arm of Veikkaus, Finland’s gambling monopoly, is overhauling its technology and poaching industry talent, as it prepares to compete.
Key Points
- Veikkaus is revamping technology and staffing to prepare for competition in Finland’s open gambling market, set to launch in January 2027.
- Despite a current decline in revenue and profit, the company aims to secure a strong market position.
- Ongoing investments in digital capabilities include transitions to new platforms for sports betting and customer relationship management (CRM).
- Recruitment of experienced talent from the gaming industry and other sectors is a top priority for Veikkaus.
- Leadership aims to alter the competitive landscape and challenge current perceptions of Veikkaus’s capabilities.
Why should I read this?
If you’re into the gaming industry or keep an eye on market dynamics, this article is worth a look! It dives into how Veikkaus is tackling its challenges head-on and gearing up for some serious competition in Finland. The steps they’re taking could reshape the gaming landscape, so you’re going to want to stay in the loop!
