In today’s fast-paced world, crises lurk around every corner. Johanna Herrmann, VP of Global Communications at Merck, shares invaluable insights on how organisations can navigate these turbulent times effectively. This article provides a roadmap, emphasising the power of a dedicated crisis communication team, a clear plan, and strategic execution.
Key Points
- Build a dedicated crisis communication team that includes representatives from various departments for effective coordination.
- Create a crisis management plan with clear guidelines on when and how to respond to unfolding situations.
- Identify key stakeholders to tailor communications and ensure the right messages are disseminated to the right people.
- Monitor and adapt your communications strategy based on real-time feedback and public sentiment.
- Avoid common pitfalls, such as over-involving team members or excluding the communications function from the initial response.
Why should I read this?
If you’re in charge of navigating your organisation through crises—big or small—this article is a lifesaver. It breaks down essential strategies you can implement right away to keep your brand intact and your team informed. Save yourself the headache and check it out; you won’t regret it!