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Netherlands concerned sports advertisement ban could be bypassed, points to Belgium
Summary
Concerns have arisen in the Netherlands regarding the potential for online gambling sports advertisement bans to be circumvented, with references made to similar cases in Belgium. Dutch lawmakers emphasise the need for effective safeguards around advertisement regulations as the country prepares to enforce new restrictions.
Key Points
- The Netherlands will implement a ban on sports sponsorship by licensed online gambling providers starting 1 July 2025.
- Lawmakers are worried that operators may bypass advertising restrictions, similar to instances reported in Belgium.
- Belgian clubs have modified their jersey sponsorships to avoid a ban but still associate with gambling, raising concerns about compliance.
- The Dutch gambling authority (KSA) underscores that all parties involved in gambling marketing must adhere to the new laws.
- State Secretary Teun Struycken has suggested additional limitations on online gambling advertisements are necessary.
Why should I read this?
This article is significant for those interested in gambling regulation and advertisement practices as it highlights ongoing legislative changes in the Netherlands. The insights provide a glimpse into how jurisdictions approach gambling marketing and the challenges of enforcing compliance, particularly in a fragmented market. Understanding these issues is crucial for stakeholders in the gaming industry, from operators to policymakers.
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