Global IT leaders are placing bigger bets on generative artificial intelligence than cybersecurity in 2025, according to new research by Amazon Web Services (AWS).
The AWS Generative AI Adoption Index, based on a survey of 3,739 senior IT decision-makers across nine countries, found that 45% of organisations are prioritising generative AI in their tech budgets — compared to 30% for security. The study, conducted by global policy consultancy Access Partnership, surveyed industries including financial services, manufacturing, and retail in markets such as the U.S., India, Germany, and Brazil.
“The fact that nine out of 10 organisations are actively exploring or deploying generative AI means the technology is no longer emerging — it’s becoming foundational,” said Rahul Pathak, vice president for Data & AI Go-to-Market at AWS. “And that momentum is accelerating.”
Key Points
- 90% of surveyed organisations are using generative AI tools, with nearly half in production environments.
- 60% of respondents have appointed or plan to appoint a Chief AI Officer by 2026.
- 44% are using generative AI in live workflows, progressing past the testing phase.
- 92% expect to hire for generative AI-related roles in the next year.
- 58% are building on pre-trained models, while 55% are fine-tuning them with internal data.
Why should I read this?
This article highlights a significant shift in tech budgeting as generative AI takes the lead over cybersecurity, showcasing how the landscape of IT priorities is changing rapidly. If you want to stay ahead in the tech game, you’d definitely want to check this out — we’ve done the heavy lifting for you!
