Technology is no longer just a back-office facilitator in the hospitality sector — it has become the driving force behind strategy and innovation. This article explores how CIOs at various hotel brands are evolving their roles from IT support to being integral to decision-making and guest experiences.
Key Points
- The modern CIO is an architect of change, increasingly responsible for business strategy rather than just systems management.
- This shift has been highlighted in discussions from the first HFTP CIO Summit EMEA, showcasing a reimagination of technology leadership.
- CIOs now focus on enhancing guest experience, personalisation, and aligning digital strategies with brand values.
- AI plays a crucial role in facilitating efficiency, enhancing service quality, and driving innovation within hospitality.
- Integration of technology across various departments is essential, breaking down data silos for improved operational effectiveness.
Why should I read this?
If you’re interested in the future of technology in hospitality or want to understand how CIOs are adapting to the modern landscape, this article is a must-read. It paints a vivid picture of how the role has transformed—and why embracing this change is crucial for any organisation aiming to stay competitive in the service industry. Don’t miss out!