Kambi Group secures contract to power Ontario Lottery and Gaming Corporation’s (OLG) sportsbook | AGB
Summary
Kambi has completed a novation agreement with FDJ Gaming Solutions France and the Ontario Lottery and Gaming Corporation (OLG) to become the contractual lead for OLG’s multi-channel sportsbook. The transition met all conditions and Kambi’s Turnkey Sportsbook went live for OLG on 27 January 2026, powering retail PROLINE and online PROLINE+ operations. OLG will continue to reinvest 100% of sportsbook profits into Ontario, while Kambi supplies scalable, compliant betting technology and services.
Key Points
- Kambi finalised novation with FDJ and OLG and is now the official sportsbook provider for OLG.
- OLG launched its Kambi-powered sportsbook on 27 January 2026 across PROLINE (retail) and PROLINE+ (online).
- Kambi provides its Turnkey Sportsbook technology, offering scalability, compliance and player engagement features.
- OLG retains its community-focused model: 100% of sportsbook profits are reinvested into Ontario.
- Senior executives from both organisations — Kambi CEO Werner Becher and OLG President & CEO Duncan Hannay — emphasised partnership, product reliability and growth ambitions.
Context and relevance
This is a strategic commercial win for Kambi in a large, regulated North American market. Ontario is one of the most significant Canadian provinces for sports betting, so assuming the contractual lead for OLG strengthens Kambi’s footprint and credibility regionally. For OLG, the move promises a mature vendor platform and the potential for increased product stability and player experience improvements. The deal also signals ongoing consolidation and vendor selection dynamics across regulated markets.
Author style
Punchy: This is a clear strategic milestone — Kambi has taken over a major regulated operator’s sportsbook, launched quickly and positioned itself for growth in Ontario. If you track supplier market share and regulated-market wins, this is worth noting in detail.
Why should I read this?
Quick and dirty: if you follow sports-betting tech or the North American regulated market, this matters. Kambi’s new role with OLG reshapes who supplies tech to a big, publicly accountable operator whose profits go back into the province. It’s a sign of where major suppliers are focussing their efforts — and who might be picked for other regulated deals next.