Jill Blood, vice president and deputy general counsel at Maritz, shares her insights on the balance between AI’s risks and rewards in event operations and data analysis. In a conversation with Digital Media Editor Magdalina Atanassova, she highlights the importance of navigating the legal and ethical concerns surrounding AI.
Key Points
- Jill Blood describes her cautious approach to incorporating AI in business, stressing the need for critical thinking.
- She warns about the importance of protecting intellectual property and sensitive data when using AI tools.
- Blood highlights the risks of bias in AI, particularly in HR functions and risk assessments.
- Awareness of the European Union Artificial Intelligence Act is essential for event professionals, especially those working with EU stakeholders.
- Maritz opts for guidelines over firm rules regarding AI use, focusing on fair employment practices and information security.
- Event planners must communicate the use of AI to participants effectively as the industry evolves.
- Blood advocates for a balanced mindset towards AI — be open to it, but also cautious.
- She advises not replacing legal counsel with AI for important contracts, emphasising the need for human oversight.
Why should I read this?
If you’re navigating the world of AI in business, you need to get clued up on the legal and ethical intricacies involved. Jill Blood’s insights draw attention to crucial considerations that could save you from potential pitfalls. It’s not just about integration; it’s also about responsibility. This article is a handy guide for anyone wanting to leverage AI effectively while staying on the right side of the law.
