Brazilian betting company Reals, part of the Ux Group, has officially launched its new headquarters in Alphaville, São Paulo, that spans 6,000 square meters and can accommodate up to 1,500 employees. This is set to be one of the largest hubs within Brazil’s regulated betting sector.
The facility features multimedia studios, a cafeteria, meeting rooms, a training centre, and an auditorium, consolidating essential departments such as legal, compliance, finance, marketing, HR, tech, and customer support—all under one roof.
Rafael Borges, CEO of Reals, expressed that this location is not just a physical upgrade but a symbol of the company’s significant growth trajectory. Reals has expanded its workforce 30 times since its inception and recently obtained a full licence from the Federal Government.
In 2025, Reals made history as the first Brazilian betting company to partner with AC Milan as its Official Regional Betting Partner in Latin America. They’ve also amassed over 2 million social media followers and received accolades, including the “Rising Star of the Year” (2023) and “Best Sports Betting Operator” (2024) from SiGMA.
Key Points
- Reals opens a new 6,000 m² headquarters in São Paulo, accommodating up to 1,500 employees.
- The building includes multimedia studios, a cafeteria, and an auditorium, enhancing employee collaboration.
- Reals has significantly grown its team and secured a full licence from the Federal Government.
- In 2025, the company became the first Brazilian betting outfit to partner with AC Milan.
- Reals has won accolades, including “Rising Star of the Year” and “Best Sports Betting Operator” from SiGMA.
Why should I read this?
If you’re into the gaming industry or just curious about the expanding betting market in Brazil, this article is a must-read! Reals is clearly making big moves, and understanding their growth strategy provides great insights into the industry’s future and the potential for innovation in regulated markets. Plus, you’ll get the scoop on their impressive expansions and partnerships—always worth knowing!
