The UK’s Advertising Standards Authority (ASA) has upheld a complaint against LiveScore Bet after ads were found to breach regulations by appearing to minors. The authority has mandated that these ads must not appear in the under-18 version of the LiveScore app again.
Complaint Details
The complaint involved two ads displayed on the LiveScore app, accessible to minors. The first ad showed live soccer scores alongside the LiveScore Bet logo, while the second displayed team lineups linked to betting odds. Both ads were deemed inappropriate for underage users.
LiveScore Bet’s Defence
LiveScore Bet argued that their products were targeted at adults and that the app included age-gating features to prevent minors from seeing gambling content. They claimed they couldn’t replicate the reported issue during testing of the under-18 version of the app.
ASA’s Ruling
Despite LiveScore Bet’s defence, the ASA confirmed the presence of the ads in the under-18 version of the app and upheld the complaints. They stressed the importance of maintaining strict regulations to protect younger audiences.
Key Points
- The ASA upheld a complaint against LiveScore Bet for displaying ads to minors.
- Two specific ads breached UK regulations, appearing in the under-18 version of the LiveScore app.
- LiveScore Bet claimed that technical issues were responsible for the ads’ appearance to minors.
- The ASA underscored the seriousness of protecting younger audiences from gambling content.
- A warning has been issued to LiveScore Bet to prevent future violations.
Why should I read this?
If you’re involved in advertising or online betting, this article is a must-read. It shows how seriously the ASA is taking breaches in advertising standards aimed at minors. This isn’t just a slap on the wrist; it’s a clear message about the need for strict compliance in advertising to maintain child protection. Save yourself from potential pitfalls by understanding the implications!