pro-access – TGB-Design

Southern Europe’s Consumer Spending: Growth Amid Underlying Volatility

Consumer spending in Southern Europe is experiencing a fascinating blend of growth and volatility as we move into 2024 and early 2025. With Spain leading the eurozone at 3.2% GDP growth, driven by strong domestic demand and tourism, and Portugal witnessing a remarkable 30% surge in consumer transactions during Easter, the landscape is vibrant. However, a cautious consumer sentiment looms, particularly in Italy and Spain, where rising living costs are reshaping spending habits. For industry executives, these trends present both challenges and opportunities that could redefine strategies in the gambling sector. Discover how to navigate this evolving market!

Brand Fatigue in Gambling: Over-Segmentation Risks Eroding Consumer Trust and Regulatory Confidence

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Optimising Funnel Drop-Off: A Real Test in Gambling Context

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Nudging Without Manipulation: A Leadership-Level Distinction

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Building Player Profiles That Actually Help Design

What It Is Player profiles are structured representations of gambling customers, used to inform product design, personalisation, and responsible gambling strategies. These profiles can take various forms, from high-level personas to detailed behavioural archetypes, but their core purpose is to help teams design experiences that meet player needs, preferences, and risk profiles. In gambling, traditional […]