Building Player Profiles That Actually Help Design
What It Is Player profiles are structured representations of gambling customers, used to inform product design, personalisation, and responsible gambling strategies. These profiles can take various forms, from high-level personas to detailed behavioural archetypes, but their core purpose is to help teams design experiences that meet player needs, preferences, and risk profiles. In gambling, traditional […]
The Rise of “Quiet Luxury” and What It Signals About Changing Consumer Priorities
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The Quiet Rebellion Against Endless Choice: What Gambling Needs to Learn
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